Did you know love and insurance are actually extremely connected? 
Valentine’s Day has a much bigger impact on the insurance industry than most people think...
Yes, that’s right!Let's find out how..
While on a cruie ship in Mexico, a woman’s 14 carrot diamond ring fell out of the ship.
Thankfully, she had insurance and was able to file a claim for it. 
Not all couples are so fortunate, however. In some cases, they do not have the required coverage for a loss like that.
For example, accidental damage cover is not standard with home insurance policies.
On Valentine’s Day alot of couples opt to stay in rather than to go out, lots of couples celebrate by setting up a bath with good smelling candles, some balloons, rose petals, and other ornaments.
If baths do overflow or those candles lead to a fire, no coverage and no support for reparation can be worth a pretty penny. 
Companies can expect desperate pleas for help in these emergency situations as well.
Now let's look at it through a distributers side. For many seller's this holiday is their best seller. 
Think of all the gifts that are purchased on and for Valentine’s Day- watches, new phones, jewellery, tablets, and sometimes even a car or vehicle! 
All of these items need to be insured for optimal possession and condition. Most of these items hve something in coverage... they all need to be insured!
Another way they are linked, unfortunetly a big one... CLAIMS!
The reason?
Expensive jewellery that’s lost, stolen gifts, fires due to misbalanced candles, and water overflowing from baths- all these lead to picking up the phone, calling the insurer, and filing a claim.
Now you see these two things actually come hand in hand.
https://www.spixii.com/blog/the-fascinating-link-between-valentines-day-and-insurance